Drones created a scannable QR code in the sky in Shanghai

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On April 17, about 1,500 drones took over Shanghai skies to commemorate the first anniversary of a Japanese video game’s launch in China. The brilliant aerial dance of the drones brought the characters of the role-playing game Princess Connect! Re:Dive to life and narrated how the game worked.

The choreography ended with the drones forming a giant scannable QR code in the sky, prompting viewers to download and install the game on their smartphones.

The use of drone light shows for advertisement purposes is not entirely a new concept, Genesis recently also performed a light show using 3281 drones in Shanghai to celebrate the company’s launch in China.

(Source: https://dronedj.com/2021/04/21/drone-qr-code-marketing/)

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